A really simple brief, but really challenging to get right. JD Sports called us in ahead of their sponsorship of the charity football match, Soccer Aid.
We were asked to produce a series of bumpers around the ITV show, that really stood out.
First of all, we had to ensure that all the creative would pass through compliance, then we set about filming.
We produced it at The Sharp Project in Manchester, filming on a Sony FS7 in 4k. The models were great, because until you ask someone to hit a queue at a certain speed over and over again, you don’t realise how tough it will be!
Post production was carried out at Dock 10, MediaCityUK.