Project Description

We’ve been working on the Betfred World Snooker Championship since 2009.

Originally we were brought in to provide a news service for the brand’s social media, however, we extended this, to offer a syndication service, to raise the profile of the competition even further.

This saw videos being seeded to bloggers and also sent to BBC World, ITV, Chinese Television, commercial radio, newspapers and news agencies, with a reach of 100s of millions.

We based the news service on one we provided to ITV, when Stephen produced the FIFA World Cup 2006. It has proved extremely successful and more recently, we’ve been filming full packages for BBC World and produced specific interviews for ITV regional news.