Project Description

Betfred are celebrating 50 years in business this month and to commemorate  this remarkable achievement they have released a documentary.

The bookmaking chain started in 1967 in Salford with just one shop opened by brothers Fred and Peter Done. The documentary covers the brothers growing up in post war Salford and momentous events in the company’s history like when Frankie Dettori cost the industry a fortune when he rode all seven winners at Ascot; being the first ever bookmaker to pay out early on Man United to win the league only for Arsenal to be crowned champions; and the protracted battle to buy the Tote from the Government.

The documentary was produced internally along with Stephen Chapman of 39 Pictures.

“It’s a real nags to riches story but what hopefully comes across is that Betfred may be the biggest independent bookmaker on the high street but it is very much a family affair,” said Betfred’s Head of Media Mark Pearson.

The documentary has been narrated by Gordon Burns and includes archive footage from the North West Film Archive, Pathe and Granada. It has been made into a four part series and is available on Betfred’s Facebook and Youtube channel @betfredsport

A promo for the four part series can be viewed here:

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