Gangnam Style was just going mad and Canterbury got in touch to say they wanted to recreate the video with a rugby team. They’d got one in mind, who’d said “yes”, but we only had 2 hours to film it, because after that, they had a match. Oh – and it had to be uploaded that afternoon.
If you’ve seen the Gangnam Style video, you know, there’s a lot of filming to be done, to get even close. And the editing, well, it’s not easy.
So, we cut it down, section by section and worked out what the equivalent rugby-related moves would be and then hit the pitch.
Fortunately they were well up for it and it went really well, with 10s of thousands of views within hours – helped by some of the legends of the game Tweeting about it.